Linking internal marketing with customer outcomes
نویسندگان
چکیده
منابع مشابه
Linking Internal Marketing with customer outcomes
This study explores how the adoption of an internal marketing (IM) program in a retail banking setting enhances some positive employee behaviours that promote customer perceived service quality. A multilevel research design is adopted which draws evidence from branch managers, employees and customers in order to investigate whether branch manager’s adoption of an Internal Marketing philosophy a...
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ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2015
ISSN: 0263-4503
DOI: 10.1108/mip-02-2014-0024